Why Your Business Website Needs to be Mobile-Friendly

Posted November 23rd 2012 Blog - 0 Comments

It was not that long ago when a regular website for your business was good enough. Creating a mobile website was just a novelty. But those days are behind us now and it’s essential that your website is mobile-friendly. It was once considered a nice perk but now with practically everyone using Smartphones to access websites, do online shopping, check their email and more, your business needs to make the upgrade.

Studies show that by 2013, more people will use their mobile devices to get online than their personal computers. Mobile searches have grown 4x since 2012. (Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011) We cannot deny the fact that mobile is popular but what you need to understand as a business owner is that consumers expect their mobile experience to be as smooth and user-friendly as their PC experience.

A bad mobile experience can give a worse impression on the visitor than no mobile experience at all. So if you want to keep up with the times and go mobile, it’s important to make sure you do it correctly with the help of a professional.

Now let’s look at some reasons of why your business website needs to be mobile-friendly:

1. More Internet users are browsing via mobile devices today
2. Most users who browse on mobile devices are looking for something specific and already are prepared to make a purchase
3. When people find your website from a mobile phone, there is a good chance they are in the area and looking for your products, services or experience right at that moment- you want to make it accessible to them
4. If users cannot find information quickly and easily, they will go back to their search and look for another site that can give them what they need
5. Your competition is probably already doing it

Now let’s look at some quick tips for making your site mobile-friendly:

1. Your site should be “thumb-friendly”, with large friendly buttons, clickable text and more
2. It should have a simple navigation where everything is easy to find and to understand
3. Info should be quick and easy to absorb- visitors will not read it in full the way they would
4. People should know how and where to find you easily – such as GPS maps or click to call/email buttons
5. You could also include special menus or discounts for mobile visitors

These are just a few ideas to help you see the many great benefits of a mobile friendly website. The main theme here is that you want to be able to reach your customers or target customers where they are already and most of them are on their mobile phones and devices a good percentage of the time. To keep up with technology, the latest marketing tactics and your ever-busy consumer, you need to go mobile.