What Kind of Web Design Do You Need?
Before you can create a web design that meets the needs of your customers, you must know your targeted audience and the purpose for creating the site. In other words, do you want to use your site to market your business, promote your products, increase sales or offer consumers a great way to acquire customer support. You need to know the main purpose for the site in order to create the best layout for your design. However, you also need to know the purpose of each type of website in order to know which one will suit your needs the best.
Promotional and Marketing Sites
Promotional websites are designed to enhance brand awareness so you can reach a wider audience. This is what you need to help your company grow. It provides your visitors with information about your company and the products or services you offer. A promotional site will target consumers that are not familiar with your company. Therefore, your goal is to generate interest and encourage them to share your information with their friends.
A marketing website is created mainly to generate new leads. You want to encourage users to contact your company so you can tell them all about the products or services you have to offer. After they initiate contact, you have the opportunity to turn them into customers. Your goal is to create a site that builds trust and a positive image for your company, while building up their curiosity and enticing your visitors to contact you.
Sales and Support Sites
A sales website focuses mainly on generating sales. You need to make sure the site is secure and that you make purchasing your products easy for your visitors. The simpler the checkout process the better because people don’t want to spend a lot of time trying to figure out your system. The main thing they care about is that their personal information is protected and that it’s easy to check out. You should however, make sure you give your visitors enough information about the products to encourage sales and include a Q&A page that answers commonly asked questions.
A support website is created for the sole purpose of communicating with existing customers, so you can address any questions or concerns they may have. Be sure to include several easy and convenient ways for your visitors to contact you if you set up a support website. For example, your site should include your business address, phone number and email but you should also consider using a messenger service or live chat as forms of communication.
So, what kind of web design do you need? Regardless of which one you choose, all business web designs should include a “call to action” that clearly lets the visitor know what you want them to do, the second they see your page. Get straight to the point and make it as short as possible to avoid confusion but be creative with your wording.
Determine what your want to accomplish with your website and what message you want to send to your visitors and this will help you choose the best type of website for your company. Once you know that, you can easily determine what type of web design you need.
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