Photography Website Design Tips
Professional photography is a competitive industry but having a professionally designed website can help your business stand out. Anyone can create a website and call themselves a photographer, so you have to show visitors right from the start that you’re different. Your site should display your talent in a way that creates interest and draws attention to your business and it should show that you have the experience needed to do a professional job and meet tight deadlines.
You don’t want a site that’s overcrowded with content and that’s flashy and distracting but it should be unique to your business. Your goal is to create a good, simple design that sends the message you are a professional who can provide quality work and the following web design tips can help.
Qualities of a Good Web Design
A professional web design will look neat, clean and organized. Having a well-organized site is a sign of professionalism that portrays to potential clients that you have the ability to provide quality work. A good design will clearly show what type of business you have and it will have an About Page, Services Offered, Portfolio, Blog, Gallery and a Contact page.
The design will also include good search engine optimization that helps move you up on the search results page so potential clients can find you easier. A website without good SEO will be the equivalent to being invisible because no one will be able to find you and all your hard work would go to waste.
A good photography website will have pages that load quickly and be easy to navigate. This means you need to use small file photos with low resolution throughout your site so the pages will load fast. Nothing irritates and turns away a visitor faster than pages that take too long to load. It will also use “call to action” buttons that tell users to Contact You, Follow You on Social Media, View Your Portfolio and Get Quotes for major projects. You should also have a section dedicated to testimonies from previous clients.
It Will Provide Interesting and Useful Content
As a photographer, it’s natural to want to show off your creative side but that’s not helping clients decide if they want to hire you for their projects. Reserve a page in your gallery to show off your creative work but use the main page for information about your business that will actually benefit the visitor.
Under the Services section, you should have a list all of the packages that you offer along with the prices for each one. If you don’t include the prices for your packages, many users will look somewhere else for a photographer. They’ll either assume you’re much higher than competitors so you don’t want to show your prices or they just won’t have the time and patience to try to find out what you’ll charge for the package they need.
The section for your blogs should provide your visitors with useful and interesting information about the photography industry and you must post regularly to give viewers a reason to keep coming back. When you follow these tips, you’ll have a good photography website design that get’s noticed for all the right reasons. If you don’t have experience with web design, it would be in your best interest to hire a professional designer to ensure your site meets these requirements.
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