Three Tips for Simplifying Your Web Design

Posted September 12th 2013 Blog - 0 Comments

Any graphic designer or web designer who tell you that you need all the bells and whistles on your website is doing you a disservice.  There was a time when a website was designed to be as flashy and full of as many graphics as possible to be popular.  Thankfully those days are long gone and today what is more important is having a website that is easy to navigate, that loads fast and that is simple without being plain.  Sounds like a lot to master but there are some really great ways that you can you give your visitors the perfect experience on your website.  Below are three tips for simplifying your web design easily.

Stick to the Focus of the Website

Now, this may seem obvious but you would be surprised at how many website designers and owners concentrate more on other issues rather than sticking to the focus of the website.  This is because it can really be difficult for many to keep the priorities straight when creating the design.  Owners want to make some extra money through advertising and the site ends up looking like pages of banner ads with just a few products showcased.  Don’t worry about making money at first, instead, focus on those products that you want to promote and the advertising can come later.

Minimize the Number of Pages

While it may seem more simplistic to have a separate page for each category or product or products, this is actually not a great idea.  It can get confusing for people when they have to navigate through four or five pages to get to the page they are looking for.  This wouldn’t happen if you limit the number of pages and instead allow your customers to scroll and click the link with the product page attached.  This doesn’t mean you only need one or two pages, just that you don’t need more than ten or fifteen.  Any more than that and the site will get confusing and cluttered.

Content Above the Fold

It is a known fact that most website visitors spend most of their time checking out the content on the site above the fold.  Above the fold is the area that is seen before a visitor scrolls down the website to see more content.  Anything that you want your visitors to see needs to be put above the fold or at the top of the website, where it is bound to be viewed.  If your header is too big, then you should make it a bit smaller or thinner in order to make more room above the fold area.

If you want to get more repeat traffic on your website, you need to streamline it and simplify it for your visitors.  First and foremost you need to keep your focus when designing it and keep the advertising to a minimum.  Then, cut down on the number of pages so your site is easier to navigate and finally all important content should be above the fold where it is guaranteed to be seen.