Tips for Creating a Great Website Layout
Your layout is one of the most important parts of the website design because it’s the foundation for all of your content. It sets the stage for the whole design and it’s the most difficult part of the design to change. For this reason, you want to work closely with your web designer to make sure you have the type of layout best suited for your business right from the start.
Your website layout will directly affect the type of experience the user has while visiting your site. If the layout is confusing and cluttered, the experience won’t be a pleasant one and the user may not return, so this is something that plays a major role in how much repeat traffic you get. Your goal is to create a user-friendly layout that clearly presents your information and the following tips can help.
Maintain Consistency and Balance
Maintaining consistency and balance throughout your site makes your pages look clean, professional and inviting. The way you present your content should be the same on every page. For example, if you use headings on one page, use them on all pages and use the same navigation menus at the top of each page. Consistency makes your site much easier for users to find the information they’re looking for, so it enhances usability.
If you change the navigation structure or any of the brand elements from one page to another, it can get very confusing and annoying for users. Maintaining the same color background, text and font size is also very important to avoid confusion. Using simple fonts is usually the best choice because it’ll help to make your content easier to read.
Adding balance to your site simply means aligning the text, photos and other content on each page the same way. It also means utilizing white spaces correctly. When done right, the content will not be crowded together and hard to read but there will not be any empty spaces either that makes your page look like it’s missing something. Consistency and balance will help you create a highly functional and visually pleasing website layout.
Create the Layout for Your Audience
When you think about the layout for your website, you most likely begin thinking about options that you like personally but you also need to consider your targeted audience. You need to know demographics such as age and the location of your targeted audience in order to create a layout that is best suited for the consumers you’re targeting.
Different layouts work better for different demographics and it’s very important to the overall effect of your website to use the right one. If you’re targeting another business, the layout will be completely different from what you would use when targeting consumers, so it vital that you choose the best one based on who you’re targeting.
Having a good layout is a vital part of having a successful website because it’ll enhance user experience and keep them coming back. Discuss your different options with your web designer right from the beginning so you can work together to come up with the best design suited for your targeted audience.
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