Why You Need Responsive Web Design
Things are really changing when it comes to web design and how people use the Internet today. This is why we’re hearing a lot about responsive web design lately but do you know what it is and do you need it for your website?
First, we need to understand that Internet users are no longer viewing from their PCs only. Now we have smartphones, tablets, laptops and even televisions and gaming systems that can log us onto the Internet. With so many different ways to access your website, you want to ensure the visitor is seeing everything displayed correctly.
Responsive web design was created for this very purpose. When a website has responsive design, it will automatically detect the size of the device that is being used to access the Internet (such as desktop, tablet or smartphone) and it will adjust the site display accordingly. The site will get smaller to account for the device and the navigation and other features will re-size.
The biggest benefit is ease of use for the customer/visitor and it also benefits the website owner because you will not have to create multiple versions of your website for different devices. Instead, you build one responsive web design that will adjust to whatever device the visitor is using.
It will also means you create a more aligned branding experience across different channels which ensures that all customers, regardless of how they are logging onto your site, will get the same experience. Yet another benefit is that when visitors share across their social networks to other visitors, they will again all have the same experience when visiting your site.
Why Aren’t More Websites Doing it?
So if responsive web design is so great, why don’t we see more people using it? The easy answer is that it’s still fairly expensive to implement in many cases now. If you have an existing site, it might also require changing elements of your theme and branding in order to create a responsive design. The investment will more than pay for itself in time but the honest answer is that many website owners are just not willing to pay the extra to have it done right or to make the change to an existing website.
However, with mobile use growing at an all-time high, you may want to get in on it now rather than alienating some customers/visitors by not keeping up with the times. Why wait when you could be on the cutting edge today?
Responsive WordPress Themes
If you needed one more reason why WordPress makes an awesome CMS, here’s one. There are now many responsive WordPress themes to choose from and they are very affordable, based on the design that you choose. Spend some time on any WordPress theme site and you will see that while responsive themes usually cost a few dollars more, there are many of them to choose from. You can also choose a response WP theme and have it further customized so it is fully personalized to your brand.
This makes WordPress a great choice if you are looking to build a new responsive site or redesign a current build. If you have questions about mobile friendly sites and why it is important or about web design for your company, let us know today. We’re here to help.
Leave a Reply